Email marketing – how much does consistency and timing really matter? | Small business news; tips; networking

Posted by Martina Iring under Online Marketing
From http://martinairing.com 4236 days ago
Made Hot by: ObiWantrepreneur on April 26, 2013 2:33 am

Any small business owner engaged in email marketing is anxiously thinking - how often should I send? And when should I send? And should it always be the same? The answer? In my opinion, there isn't one...

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Comments

Written by zubinkutar
4228 days ago

When you have a global audience , its difficult to gauge the best time for sending your mailers

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Written by Martina Iring
4227 days ago

Yes, it's much easier for a small local business. But when your business serves the world, figuring out your audience is key, as entrepreneurosaurus said. Most email marketing providers will give you deep insights into who's on your list, so that you can use this data to drive your deployment strategy and do some testing. Thanks for the comments guys :)

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Written by Entrepreneurosaurus
4228 days ago

Definitely agree, Zubin. It comes back to really knowing your audience and where they are coming from.

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Written by HeatherStone
4236 days ago

Hi Martina,

This is an important consideration for small business owners in all aspects of their operations. If you are trying to find customers and clients who like you for who you are, that means liking your style too. Thanks for sharing your post with the BizSugar community.

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Written by Martina Iring
4227 days ago

And thank YOU Heather for all your support :)

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