Here are the biggest mistakes to avoid in 2014 so that your small business is among the financial success stories when it comes to email campaigns.





Comments


Written by lyceum
2304 days ago

Ivan: Thanks for your input. I think it could be a challenge to start thinking long range strategy for your marketing efforts, instead the traditional short term marketing campaign. Serious social media activities could be the key...



Written by lyceum
2305 days ago

Ivan: So when turns a short lived email marketing campaign into a long range social media strategy?



Written by ivanpw
2305 days ago

Martin,

All I can think of is contest and giveaway :) Invite subscribers to "like" your FB page, for example, and get a chance to win, say, an iPad.



Written by ivanpw
2306 days ago

Hi Susan,

Indeed... I know people who don't measure anything and kinda hope they want to get something out of their campaigns. Email marketing is a number game... without any before-after figures, how can we measure our success?

I was one of them, anyway :)



Written by smpayton
2308 days ago

I absolutely agree about assessing before and after. If you look at what worked (or didn't) in your email campaign, you can make changes accordingly for future emails.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!