Email Marketing Mistakes for Small Business Owners to Avoid in 2014

Posted by ivanpw under Online Marketing
From http://www.noobpreneur.com 3785 days ago
Made Hot by: SimplySmallBiz on December 16, 2013 2:44 pm

Here are the biggest mistakes to avoid in 2014 so that your small business is among the financial success stories when it comes to email campaigns.

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Comments

Written by lyceum
3781 days ago

Ivan: Thanks for your input. I think it could be a challenge to start thinking long range strategy for your marketing efforts, instead the traditional short term marketing campaign. Serious social media activities could be the key...

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Written by lyceum
3783 days ago

Ivan: So when turns a short lived email marketing campaign into a long range social media strategy?

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Written by ivanpw
3782 days ago

Martin,

All I can think of is contest and giveaway :) Invite subscribers to "like" your FB page, for example, and get a chance to win, say, an iPad.

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Written by ivanpw
3783 days ago

Hi Susan,

Indeed... I know people who don't measure anything and kinda hope they want to get something out of their campaigns. Email marketing is a number game... without any before-after figures, how can we measure our success?

I was one of them, anyway :)

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Written by smpayton
3785 days ago

I absolutely agree about assessing before and after. If you look at what worked (or didn't) in your email campaign, you can make changes accordingly for future emails.

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