BizSugar.com › Online Marketing › Expert Reviews Are The Most Influential Type of Content, Study Says

Clearly, not all content types are created equal in terms of magnitude of their impact on consumers' purchase decisions. Expert reviews win it hands down. As Nielsen's study summarized, "on average, expert content lifted familiarity 88% more than branded content and 50% more than user reviews; they lifted affinity 50% more than branded content and 20% more than user reviews; finally, they lifted purchase considerations 38% more than branded content and 83% more than user reviews."