Reaching out to customers in the age of the Internet looks much different than the days of “snail mail” marketing. For one, you are able to reach a much wider audience much more quickly through email as compared to through direct mail postcards. Emails also have the advantages of a digital form, for instance, recipients can click on the link that takes them directly to your website.





Comments


Written by nialldevitt
3377 days ago

While I agree with you that segmentation is important when it comes to e-mail marketing, another place for me where many fall down is in simply crafting the message. I've received lots of e-mail marketing over the years, but very few have stood out in terms of grabbing my attention. Perhaps a post for the next day? :)



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!