BizSugar.com › Online Marketing › First Impressions Matter on Youtube

When your video is on YouTube, the first thing people see is your thumbnail. And because YouTube is the second largest search engine on the Internet (the first being Google – the owner of YouTube), your video should be on YouTube (as well as other places). Make sure your video thumbnails are worthy of that click so they will want to see your video! Make it visually-appealing to grab their attention!