Brand awareness is probably something you aren’t even aware of. Some brands are so well known that they’re just there, always have been and probably always will be. We associate certain colours, words and phrases with certain products – and this means that the brand managers are doing a good job. If you run a business, whether you are making products or offering services, brand awareness is one of the most important things you can do to achieve success. However great you are, if nobody knows you are there or what you do, then you won’t have any customers – and you won’t have any profits.