Five Ways to Make Your White Paper 'Stand Out'

Posted by WhitePaperPundit under Online Marketing
From http://www.whitepapercompany.com 5369 days ago
Made Hot by: MarciaB2B on August 11, 2009 2:31 pm

White papers are not longer a 'geeky' technical communications medium reserved for men in white lab coats. Today every company from Agriculture to Zone Planning has discovered the power of the white paper medium to educate, inform, convince, and generate new opportunities with both business and technical professionals.

But as waves of new white papers appear on corporate websites, search engines, libraries, and document sharing sites, a certain level of 'sameness' seems to be creeping in . Driven in large part by the current economic climate and the need for cost containment, many companies are choosing to produce small white papers, between 3-5 pages in length, containing nothing more than paragraphs of black text on a white background.

So when your competitor issues their 'all-text' white paper, what will you do to counter it? This post on the White Paper Pundit blog gives you five ways to make your white paper 'stand out' in what has become an increasingly crowded field of white paper 'sameness'. To access this post, please click on the following link above.

I hope you enjoy it, and I welcome your feedback!

Jonathan Kantor
The White Paper Pundit

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Comments

Written by WhitePaperPundit
5360 days ago

Thanks for your feedback. I'm glad you liked it. As companies are using price as the sole basis for their white paper content, many are forgetting about effectiveness. Saving money is great but if it doesn't generate reader attention its a waste of those limited budget dollars.

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Written by CindyKing
5367 days ago

Jonathan,

Even if these points are for white papers, they actually got me thinking about all marketing materials. As a small business owner I actually find these points inspiring.... to always market with the best content you have. When things get busy, it's easy to focus on the subject matter and how this fits in within a marketing plan and forget to step back and look at the overall package.

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Written by McLaughlin
5368 days ago

I recently heard that Seth Godin said he will not read a PDF that could have been written in a word processing software.

This makes a lot of sense to me and supports your points 2 & 3.

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Written by ShawnHessinger
5368 days ago

Creating interest is important with any printed information from a white paper to a blog to a news article or mailer. Readers can be intimidated by great ponderous blocks of print and are rightly disinterested in poorly organized information.

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