Online store owners may face a problem with content updates. On the one hand, there is a recommendation to publish fresh content regularly, but on the other hand, there are a lot of static pages in an online store with relevant information which do not require to be updated. Let's take a closer look at this problem and try to identify what should be updated, how often and why it is important.
Fresh Content: Important Peculiarities for Online Stores
Posted by Irina.Kashina under Online MarketingFrom https://www.gomage.com 2830 days ago
Made Hot by: MasterMinuteman on July 20, 2016 9:46 am
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Comments
2824 days ago
All the Best,
Martin
2823 days ago
I work for the company, which develops online stores. We have clients who have blogs and update them regularly. And we have clients who do not have blogs in their stores.
As for me, I think the most obvious examples are the market leaders: for-business dot ebay dot com – very nice example of professional blog in eCommerce, amazon has a lot of blogs on different topics.
Useful content is a key parameter for successful SEO and a blog is an opportunity to provide it.
Best regards,
Irina
2825 days ago
2824 days ago
2828 days ago
2824 days ago
Moreover, the blog gives more detailed information on the online store products. For example, it is not such a good idea to publish long text on the product pages. But any detailed analysis and descriptions on using certain products with examples, illustrations and useful tips are accepted on the blog.
Blogging gives a lot of advantages for the online store.