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Every company’s starting point is always the same: to be able to talk to customers from a business perspective. Better still if customers or users talk about us to prospects. But what tools should be used to achieve these objectives?

It is essential companies know how to act with flexibility and in real-time, fully taking advantage of new collaborative technologies. One of these is the geo-location or Location Based Services (LBS) phenomenon, which is growing thanks to the increasingly widespread use of mobile phones.