As a writer, I struggle with making my content appealing to the reader. I've found out that's only part of the battle. Your documents have to "look" appealing, too. Here's how one company created an email banner that could be customized to make their content tie together and make it more likely to be read.





Comments


Written by ajayjoya
4539 days ago

Hello Sarah,

Clever and creative banner of your email really attracts the customers the customers to know more about it. Good looking content automatically attracts attention of people towards it.

Thanks



Written by globalcopywrite
4539 days ago

Thanks, Ajay. It's easy to get caught up in what you're saying but good design can attract even more readers.



Written by m4bmarketing
4539 days ago

Hi Sarah,

The way you show the difference with content and visuals working together makes it very easy for someone to understand.

It is interesting so much emphasis today is on content which of course is vital but so is the visual side.

If you think about it in advertising they always have an art director and copywriter working on your account as the two together create better communication.

Susan



Written by globalcopywrite
4539 days ago

Hi Susan, It's just more proof that the more things change, the more they stay the same. Not only is my content better when I work with graphic designers, I've discovered not all designers are equal. It's worth paying a premium to get great design.



Written by globalcopywrite
4539 days ago

I didn't want to believe it, Yoni, but it's true. One of my most strategic partnerships is with my graphic designer. Thanks for stopping by.



Written by yoni67
4539 days ago

Sarah,

I agree completely. Content is very important, but appearance can make a world of difference. Humans are visual creatures and are drawn to the eye-catching. Spicing things up visually goes a long way in catching peoples' attention!

Regards,

Yoni



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