BizSugar.com › Online Marketing › Get the Most Out of Your Blog: Why you should sync your blog with your home page

A site filled with interesting, engaging information can only do so much if your audience cannot find it. Getting high-placed rankings for specific keyword searches on Google can be the difference between a successful website and an unsuccessful one. But by integrating your blog into your company’s homepage, you can optimize your presence on search engines. Google’s ranking algorithm puts significant emphasis on “keyword density,” or the ratio between the searched-for keyword and the rest of the content on your page. In other words, when your potential customer searches for a keyword in your company’s field, one factor determining where your site places in the results list is the number of times that keyword appears on the page.