BizSugar.com › Online Marketing › Get the Most Out of Your Social Media Investment

Social media marketing is finally becoming accepted practice among the higher ups, but the pressure is still there. “What are we getting out of social media?”, “Is social media getting us any leads or sales?”, and “What is our social media ROI?” are all common questions that executives want answers to. Social media activity certainly can, and will, improve the bottom line as long as you are using it properly. Like any other marketing tactic, you need to be strategic about your social media marketing activities and set goals.