BizSugar.com › Online Marketing › Getting Your Feet Wet with Social Media Part 2: Look Before You Leap

Including social media in your website marketing strategy is a very smart move, but you may be wondering where do I start? Does my company have to have a presence on every social media site to be successful? The simple answer is no.

As a company you have limited amount of resources and you need to be selective in which social media tools you choose to invest in. It is important to find the social media sites that are a natural fit for your target audience and for your company’s vision and goals.