BizSugar.com › Online Marketing › Getting Your Feet Wet with Social Media Part 5: Tracking Your Results

There are millions of posts, articles, and blogs dedicated to social media. But it’s hard to find many references on how to track and evaluate your efforts. As budgets tighten and the economic pressures continue, the need to track social media results becomes more and more important. There are two main categories to consider when it comes to tracking: website traffic and the conversations taking place.