Gmail Tabs: What Email Marketers Need to Know - IM Impact | Small business news; tips; networking

Posted by tiroberts under Online Marketing
From http://imimpact.com 4116 days ago
Made Hot by: thelastword on August 8, 2013 5:41 am

Recently, Google rolled out a new “tabs” feature for Gmail users. Your email now gets automatically sorted into several categories like “promotions”, “social” or “forums”.

From reactions I’ve seen so far, for everyone who likes the feature, there seem to be at least 10 people who hate it (and I’m among them).

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Comments

Written by lyceum
4107 days ago

Ti: I think that the online marketers have to get a grip and start be pro-active instead of reactive. They also have to start become social instead of pushing out their message with a megaphone.

Google Gmail's tab system is good for your workflow. If someone doesn't like the new features, change back to the old system.

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Written by bigmoneyweb
4115 days ago

The new Gmail tab is really awesome but the one issue with it is that one can really miss some important emails because, you might not remember to also click on the other tabs when you log in. Thanks for sharing this with the bizsugar community.

Val

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Written by lyceum
4107 days ago

Val: Yes, that is a risk that important email messages are hiding under different tabs. You have to keep a tab on that! ;)

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Written by tiroberts
4116 days ago

Great post, Shane. When I first saw the tabs in my inbox I was mortified.

I totally hated the update and quickly did a search on how to get rid of them. I’ve also noticed a significant drop in my email open rates. However, what’s surprising is when I send out a question for input on blog content to my list, I got a pretty good response rate. So I suppose that’s a good thing that my response and engagement levels haven’t really dropped, although my open rates have.

Either way, I will overcome this and take the necessary steps to educate my current list and new subscribers.

Thanks for sharing your thoughts on this topic, Shane.

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