Recently, Google rolled out a new “tabs” feature for Gmail users. Your email now gets automatically sorted into several categories like “promotions”, “social” or “forums”.
From reactions I’ve seen so far, for everyone who likes the feature, there seem to be at least 10 people who hate it (and I’m among them).
Gmail Tabs: What Email Marketers Need to Know - IM Impact
Posted by tiroberts under Online MarketingFrom http://imimpact.com 4133 days ago
Made Hot by: thelastword on August 8, 2013 5:41 am
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4124 days ago
Google Gmail's tab system is good for your workflow. If someone doesn't like the new features, change back to the old system.
4132 days ago
Val
4124 days ago
4133 days ago
I totally hated the update and quickly did a search on how to get rid of them. I’ve also noticed a significant drop in my email open rates. However, what’s surprising is when I send out a question for input on blog content to my list, I got a pretty good response rate. So I suppose that’s a good thing that my response and engagement levels haven’t really dropped, although my open rates have.
Either way, I will overcome this and take the necessary steps to educate my current list and new subscribers.
Thanks for sharing your thoughts on this topic, Shane.