BizSugar.com › Online Marketing › Google Analytics Enhanced E-commerce: Making Data Driven Decisions

Google Analytics helps entrepreneurs make data driven decisions to improve their business. It organizes raw data into informational summaries that provides a snapshot of the business. The role of business owners is to then analyze that data and apply it to improve website performance. With e-commerce businesses, they need to not only understand the good things happening on their websites, but also the negative things such as abandoned shopping carts.

Users can create and access high level daily overviews with dashboards or custom reports directly in Google Analytics, use Data Studio to organize data or the Supermetrics add-on. Any of these views will enable business owners to quickly look for anomalies in their data. Following are some tips for making decisions based on e-commerce data once you have a view of your data that provides what you need for your role.