Guerrilla Social Media Marketing Secrets Part 7

Posted by shanegibson under Online Marketing
From http://www.closingbigger.net 5426 days ago
Made Hot by: on June 16, 2009 11:08 pm

This is part part 7 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here's today's 2 Guerrilla Social Media Marketing Tips:

18. Experiment — You will have little failures before you have one big success. Constantly test and be curious about the psychology behind what motivates and engages your customers, prospects and the online communities you participate. Remember that penicillin and gun powder were both invented by

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Comments

Written by ShawnHessinger
5426 days ago

Shane,

These are actually really good points. Better than you sometimes hear in your run of the mill marketing advice. I think figuring out whether you can actually do anything for the person who is trying to buy from you is so elemental but inexplicably missing from so much sales thinking these days. So much energy is spent on pushing products that I think marketers often lose sight of whether what they are selling actually has value...or worse yet just don't care. I tell perspective customers I do not want to talk them into taking a service they don't need. I'd rather listen to them and see whether I can help then talk at them just to make a sale.

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