BizSugar.com › Online Marketing › Having a long-term email marketing strategy

Clearly defining goals and maintaining strong client relations. These are the buzzwords that every marketer should consider when structuring an email campaign. One of the most common pitfalls is the idea of considering email marketing as a push technique able to produce immediate results.

On the contrary, it is a long-term strategy whose main purpose is not so much to get the most out of a single campaign, but rather to foster a loyal relationship with users.

Any expert will tell you the same thing, but unfortunately there are still many companies that haven’t truly taken on board this concept – even if perhaps they invest time and energy in a lot of best practices related to mailing-out emails, or entrusting the newsletter’s layout to a specialist... Yet, the concept of forward-thinking email marketing has yet to take real root.