BizSugar.com › Online Marketing › Healthcare Marketing – A Guide for Doctors & Practice Managers

As a promotional strategy, healthcare marketing should utilize different marketing channels and tools to create, optimize, and share valuable, branded health-related content that doesn’t just help teach and promote public health information, but also promotes the particular healthcare brand publishing the content. This is a patient-centric approach to marketing, as you aren’t just promoting a service, but are providing valuable information that instills trust in a patient and helps build a long-lasting relationship.