Here Comes the Do Not Track List

Here Comes the Do Not Track List - http://www.marketingvox.com Avatar Posted by LeeAdams under Online Marketing
From http://www.marketingvox.com 4973 days ago
Made Hot by: on November 16, 2007 5:47 pm
A coalition of consumer privacy groups is expected to propose the online equivalent of the Do Not Call list, reports Advertising Age. Groups including the Center for Democracy and Technology, Electronic Frontier Foundation and others, have announced a press conference for today. The groups are expected to propose changes to how advertisers disclose what sorts of information they're gathering about consumer's online behavior. The use of cookies and other technology in ad targeting, they say, has violated people's right to privacy. It's anticipated they will call for the end of cookies for tracking and ad delivery. They may also ask that ads carry a disclosure of what information is being collected, and allow users to opt out.





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