One of the best ways to ramp up your content to support your marketing efforts is to create a pool of evergreen content. What is evergreen content? It’s web pages, blog posts and social posts that can be reused at any time of the year. A blog post about a flash sale is NOT an example of evergreen content. A social post with an image of your top-selling product and engaging copy encouraging likes and shares IS a great example of evergreen content.
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