Authenticity is a huge buzz word in the marketing world these days. That’s because businesses know that in order to stand out, they need to have a voice and be authentic.

But what does authenticity look like? More importantly, how can you find your authentic appeal in a busy, noisy world? Remember your ABCs.





Comments


Written by lyceum
981 days ago

Kimberly: Your A.B.C rule sounds similar to Amber Mac's ideas in her book, Powerfriending. Have you read this book?



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!