BizSugar.com › Online Marketing › How Brands With Dormant Subscriber Lists Can Re-engage Their Email Subscribers - Infographic

Many companies spend a lot of time with their email marketing campaigns to engage their email list subscribers. Over time engagement levels trend downwards and it is up to you to engage your email subscribers before losing them. There is value in investing in re-engagement campaigns as investing in acquisition of new customers is 6-7 times more costly than re-engaging past customers. Email marketing company Reachmail has put together a visual guide on how to best re-engage a dormant subscriber list.