BizSugar.com › Online Marketing › How Content Marketers and PPC'ers Can Work Together

PPC and content marketing are two channels that can’t be ignored in the B2B space, where lead volume is crucial and often times the most important aspect. While these two departments often work independently, there is a vast amount of data that can (and should) be shared to improve the bottom line.

In this post, I’m going to discuss how content marketing metrics can help PPC’ers with keyword expansion and ad copy.