BizSugar.com › Online Marketing › How Data Pre-Population Can Improve Your Surveys

Among the slightly-more-advanced features to add to a market research survey is data pre-population, sometimes called pre-filled data population or auto data population. As the term implies, data pre-population lets you add known data to a respondent’s survey results. The premise is that you already have information about that individual, so there is no reason to ask the respondent to re-enter it. Here's how it works.