BizSugar.com › Online Marketing › How Do I Influence My Google Rankings? - SEO Empowerment Series

SEO (search engine optimization) is the process of influencing Google (and other search engines) to rank you higher in their organic (non-paid) search results to increase the number of visitors.

There are many factors to a successful strategy, ranging from the specific phrases you decide to target on your website – to the way your website is structured – to the way other websites link to your site.