BizSugar.com › Online Marketing › How Google Posts for Google My Business Could Increase Local SEO Ranking

In the past year or so, if you searched for specific celebrities, sports teams, movies, landmarks or important organizations, your Google searches would do something interesting: They would include a social media post directly from that brand, at the top of the SERP where everyone could see it.

It turns out inserting some social media into your search engine results was exactly what Google intended with their new project called Posts on Google. At first you didn't see many Google Posts because Google restricted it to only a few groups, but the test phase has passed and Google is now rolling out the powerful new function to other Google my business organizations. Here's what that means for local SEO.