How Google's Semantics are Changing Search

Posted by PeaSoupDigital under Online Marketing
From http://www.peasoupdigital.co.uk 3526 days ago
Made Hot by: thecorneroffice on April 7, 2015 10:11 am

Semantic search is changing the way people interact with search engines. But what is it and what does it mean to SEO?

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Comments

Written by lyceum
3520 days ago

Pea Soup: Thanks for your reply. We will keep in touch on different social media platforms, including BizSugar! :)

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Written by lyceum
3520 days ago

Thanks for your answer. It will take me some time to chew this information. Have you written more posts on this topic?

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Written by PeaSoupDigital
3520 days ago

We haven't wrote any other posts on this topic at the moment, but if we can help in any way feel free to message us here or on social media.

Thanks.

Pea Soup

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Written by lyceum
3521 days ago

How will Google's semantics change the search results for online (small) businesses?

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Written by PeaSoupDigital
3521 days ago

Hi Lyceum,

Thanks for your comment.

For small brands and businesses, semantics means, as the post says, another competitor in the form of Google, which is increasingly providing direct answers to queries and taking away traffic from sites. It also means businesses need to think outside the box when it comes to keywords and content. The importance now is to focus less on specific broad-match keywords and more on longtail keywords -- approaching them in the same way as a search user would and providing good variety. Although it's easier said than done, quality, original content is the way forward.Businesses that operate in niche markets face less stiff competition from the search engine than those within popular industries, where content will need to be real high-end and offer informative answers to user questions. SEM Rush, Keywordtool.io and Google AdWords Keyword Planner are good tools for longtail keyword planning.

Semantics makes SEO more difficult, but the results of a good campaign can be more beneficial in terms of driving targeted traffic.

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