BizSugar.com › Online Marketing › How Is Your Content Performing? Metrics to Make Note Of

As a marketing professional, chances are you eat, sleep, and dream about KPIs. From customer engagement to conversion rates, these numbers are the foundation of your strategic marketing approach. However, as content marketing becomes ever more prevalent in the marketing plans of major companies, it's time for marketers and brand managers alike to step back and seriously consider how their KPIs are measuring various content marketing efforts.