BizSugar.com › Online Marketing › How much does a negative online review cost your business?

By now, just about everyone has heard that negative online reviews can be detrimental to the success of a business. Studies show that the majority of consumers look to review sites like Yelp and Google+ to help guide their buying decisions, however few have explored what the real cost of a negative review is. Here we look at how much a negative online review costs a business in terms of potential customers.