BizSugar.com › Online Marketing › How Soft Sell Marketing Emails Can Grow Your Business

Not every email you send to customers needs to be about a transaction, or trying to earn a transaction. If you only email your customer list when you’ve got a sale coming up, a discount to offer or a monthly e-newsletter ready to go, you’re missing out on opportunities to use the “soft sell” approach to marketing emails to grow your sales—and your business.