How Taco Bell is winning the online marketing game

Posted by amabaie under Online Marketing
From http://www.altmediamarketing.com 3627 days ago
Made Hot by: OpenSourceMedia on May 22, 2014 12:16 am

If you’re wondering who’s been the among the best online marketers, look no further than Taco Bell. The fast food chain has created a unique personality of itself through various Web platforms. You can learn a great deal about marketing your business from Taco Bell. Here is a look at what the brand is doing that’s been so successful.

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Comments

Written by HeatherStone
3626 days ago

Hi Martin,

Fascinating post and thanks to BizSugar member David Leonhardt for sharing it. My question is whether you think there's a reason some big traditional brands "get" social media and online marketing while others don't. Or is it simply a perception that some of them seem clueless? Could it also have to do with the kind of brand and the customers they appeal to? I would love if you could drop by and give everyone your thoughts.

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Written by amabaie
3625 days ago

Heather, my own thought is that a lot of business "leaders" are more "managers". Rather than think outside the box, they try to fit things into boxes. That works for accounting and inventory; that does not work for social media.

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