BizSugar.com › Online Marketing › How to Build an Effective Influencer Outreach Campaign: Step-by-Step Guide

Influencer marketing puts people front and center, only this time it’s not about the audience, but about those who they look up to for guidance and advice. Instead of taking the time to develop a marketing strategy, you are now focusing on developing a relationship with another human being. It’s a delicate process, but one which returns brilliant results.