How To Build Your First Landing Page (+ 14 Tips To Optimize It For Conversions!)

Posted by jasoncpf under Online Marketing
From http://www.bitcatcha.com 3120 days ago

Landing pages. They’re an essential part of any good marketing campaign.

They boost conversions, increase sales, and encourage sign ups. Unfortunately, they’re slightly misunderstood and rarely optimized to their full capacity.

First of all, let’s answer the big question:

A landing page is a custom web page designed specifically to convert customers. It’s highly specific, targeted, and laser optimized for sales or signups.

They are often used to funnel visitors from advertising links on social media or Google.

It’s a standalone page that isn’t typically linked to your homepage or the rest of your website. If people are on your landing page, they’re already interested in your product or service. They’re already intrigued.

All you have to do is convert them, which you can do in two main ways:

Generate leads through a signup form Sell something!