Looking for an online marketing company is a surprisingly difficult task.  I’ve been in this position as a buyer and it is really, really hard to tell which are the right people to move you forward and achieve results. So here is my advice on buying consulting services in 4 easy steps.

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Written by alastair
3547 days ago

Hi Shawn

Very true. Quite a lot of people can get someone 5,000 visitors a day by next Tuesday but whether those visitors will meet the needs of the client is another question entirely. You mention taking the easy way out and foregoing educating the client on value. This is so true.

I have a lot of sympathy for the client in trying to make this choice. It really isn't easy.



Written by ShawnHessinger
3548 days ago

Hi Alastair,

I think metrics are important in any business but the truth is that if someone out there had a system that could absolutely guarantee you success at a certain level within a certain time frame no matter what your business everyone would know it by now. I really don't blame customers for this but instead every business owner who, when talking to a client, foregoes education about the value they provide and takes the easy way out to get a sale. (Yes, we can get you 5,000 visitors a day by next Tuesday no matter what your blog is about.) Of course, when the unrealistic goal can't be met, not only has one business owner's reputation been sullied but the client's expectations have now been so confused that the chances of anyone else delivering an acceptable and legitimate result become remote.



Written by businessavante
3548 days ago

Does that mean that the ad I saw saying they'd get me Google Page 1 in 7 days - Guaranteed! - is wrong???? Tell me it ain't so!

businessavante



Written by alastair
3548 days ago

Lol. The guy that spammed your site 5 times last week offering to get you to number 1 may not be the best either. :)



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Share your small business tips with the community!
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Share your small business tips with the community!