BizSugar.com › Online Marketing › How To Choose The Target Audience For Best ROI

By JT Ripton

So you’ve just on boarded a new client for your marketing firm. They’re a startup that’s spent a great deal of time and effort building the foundation for their business, but they’re still struggling with determining the target audience for their marketing efforts (and subsequently your efforts too). Even if they have a line of products or services with broad appeal, it still pays to figure out where the best return on investment lies.