BizSugar.com › Online Marketing › How to create a localised Google AdWords campaign and save money

To help small businesses use Google AdWords, Google have some great targeting tools for local businesses or national business with small budgets to specify exactly where in the country their adverts should be shown. This is ideal if your budget doesn’t quite stretch to £50 per click, and/ or you focus on a specific city or region. It is easy to take advantage of Google’s geographic targeting options to lower your CPC and increase conversions. Here is how