I wanted to share with you a useful technique that will help you create 2–3 times more content without spending too much extra time or money on it. I call this Content Morphing.





Comments


Written by bigmoneyweb
3910 days ago

You're very correct Heather, those are two different things all together but, most people don't know. Content morphing is really a good way to write more articles for your readers but, practicing content spinning is the lazy man way and, it will only turn your readers off because, it will not make any sense. Thanks for sharing this with the bizsugar community.

Val



Written by HeatherStone
3912 days ago

Hi Mike,

I think this is a question many content marketers ask themselves. The important point is to know the difference between content morphing (communicating an idea in a variety of ways that all add value to the consumer's experience) and content spinning (simply regurgitating the same old content again and again in slightly different format but in a way that doesn't add value and seems almost a cheat to the reader.) It's important to keep focusing on adding real value. That approach will not lead you astray. Thanks for sharing with the BizSugar community.



Written by mikeabasov
3912 days ago

Heather,

You are absolutely correct! That's why the "value add" component is a part of the definition.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!