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How to Develop Your Own Brand Voice Guidelines - Lacy Boggs

Posted by lacylu42 under Online Marketing
From http://lacyboggs.com 2954 days ago
Made Hot by: marketingvalue on March 25, 2016 1:55 pm

What's the difference between an entrepreneur and a freelancer? An entrepreneur is building something bigger than herself. Developing Brand Voice Guidelines has helped me to do that. Here's how (and why) to develop your own Brand Voice Guidelines.

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Comments

Written by lyceum
2950 days ago

Lacy: Thanks for your input! I look forward to your next entry! :)

- 0 +

Written by lyceum
2952 days ago

Lacy: Is the brand voice an extension of your graphical profile?

- 0 +

Written by lacylu42
2951 days ago

You mean, in addition to fonts and logos, etc.? Yes. Brand voice is about how you say what you say — so that other members of your team can be consistent.

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