BizSugar.com › Online Marketing › How to "FAIL-Proof" Your Marketing

If your tactics aren't working right now, then it’s because you haven’t thought through the strategy and objectives.

And if you’re unclear on the strategy and objectives, then it’s because you’re unclear on exactly WHO your target customer is.

Here's how you can get started from the customer's point of view to improve your marketing results and avoid any embarrassing FAILS.