BizSugar.com › Online Marketing › How to Generate More Sales with Email Marketing

While social media marketing is all the rage these days, one powerful tool considered by many as “old school” still remains one of the most effective ways to increase sales and repeat business ratios. Yes, I’m talking about email marketing.

Call it old school or whatever, but no one can deny its power and effectiveness to reach out to potential customers and cultivate relationships with current ones. When integrated properly in your marketing strategies, it can become the primary source of revenue.