BizSugar.com › Online Marketing › How to Improve Your Business’s Email Marketing Efforts with Simple Design Solutions

There is a lot of chatter about using heat map analysis on websites, however there is relatively little about using it to analyze marketing emails. Many companies spend a good chunk of their marketing budget on email marketing only to be underwhelmed by the results. There is often little to none actionable data that gives insights into what went wrong with the email marketing campaign. One way to get around this problem is by using heat map software to understand what people find engaging. Using this information you can then design your emails according to that knowledge to create more effective emails.