BizSugar.com › Online Marketing › How to Leverage Your Existing Content to Drive More Traffic

Practically any SEO guide you read and any content marketing services company will expound upon the importance of publishing fresh, new content on a regular basis. Certainly, new content is important to keep readers coming back and ranking well on search engines, but it’s important to remember that your website has a wealth of quality content that should not go to waste just because it’s no longer new.