The biggest problem with making outlandish claims in headlines is that it can immediately set off the readers BS detector.
Because if you make a claim that sounds too far fetched, the natural reaction of most people is skepticism. And more often than not, they’re going to dismiss the claim as not worth investigating further.
How to make claims in headlines more believable
Posted by ScottDudley under Online MarketingFrom http://scottdudley.net 2829 days ago
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