Emojis are those small images such as smiley faces and pictures of animals we often send in text messages or publish on social media when words alone can't express how we feel. Typically Generation Z or those born after the Millennium. These are the individuals who have grown up with digital devices like smartphones and for them, communicating via emojis is common practice. Why are brands using emojis to reach Generation Z? Because a picture is worth a thousand words. Just one emoji can create a connection between the brand and its young audience, enhancing relationships and increasing engagement at the same time. There is a good chance that Generation Z will reject branded messages or corporate slogans, but emojis speak to them directly.
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