BizSugar.com › Online Marketing › How to Promote a White Paper in a Press Release

If you've used Twitter for a while, you've probably noticed that many companies are repurposing their press releases into web landing pages as a way to further promote their white papers.

But many companies fail to add the necessary visual elements that ensure success. This blog post will provide you with several simple tips that can enhance your online press releases and ensure a greater number of white paper downloads and lead.