BizSugar.com › Online Marketing › How to Recover Lost Hotel Reservations Online with Email

Online hotel booking is enormous: 86% of people now use websites and apps to book their next getaway, but with online booking comes booking abandonment (also called reservation abandonment). 82% of online holiday shoppers will abandon their travel booking before completing their reservation – making it one of the highest abandoned purchases on the web. So high, that it’s losing the travel industry $1.7 trillion and it’s losing you, customers.

An even bigger statistic is 87% of abandoners who would consider returning to complete their hotel reservation – 33% even considering returning on the same day. Never has a reservation abandonment email campaign been so necessary and we’re here to explain what it is and how to ace it