BizSugar.com › Online Marketing › How to Spot a White Paper Impostor

When is a white paper, not a white paper. That is the question!

This "white paper" has been making the rounds across Social Media with great fanfare, but unfortunately it's not one. Shame on companies that exploit the term "white paper" to pump up their brochures for a short-term gain in the public relations department.

This blog post will show you how to spot a white paper impostor, and how this example from a major product company is one not to follow.