BizSugar.com › Online Marketing › How to Use Content Upgrades to Skyrocket Your Blog Subscribers

Content marketing is built on beautiful principles. Instead of interrupting people’s day to day lives with TV adverts, skyline-blocking billboards and glossy magazine ads, content marketers create useful resources for their customers and for each other. A strange mix of copywriting and journalism, content marketing has the moral edge over traditional marketing because the public don’t go out of their way to expose themselves to adverts, but they do voluntarily read content.