BizSugar.com › Online Marketing › How to Use Infusionsoft to Create Your Next Marketing Campaign

Infusionsoft's campaign builder gives you tools to create a marketing campaign combining CRM, email marketing and other tools. Josh Ochs of Media Leaders gives us an overview of how he uses the Infusionsoft campaign builder to promote live events and sales of his book. The software can be used to maintain several campaigns at once. Ochs talks extensively about how the campaign builder can be used to send out notices and updates and to send updates to keep prospects interested and to up-sell existing customers on other events and services.